What is the Half-Life of Social Media Posts? Knowing the half-life of your campaign is useful as it helps you adapt rapidly to the audience’s demand. Therefore, 12 hours is the half-life of your email campaign. Out of that 500 people, 250 of them clicked on the link in 12 hours. Subsequently, a total of 500 people clicked on the link you provided in the email. In digital marketing, half-life is defined as the time it takes for a piece of content to receive half of the total number of clicks or engagements that it will ever receive.įor example, you sent out an email campaign regarding a current sale of your eCommerce store. ![]() ![]() ![]() Apin Digital Marketing Analytics / Social Media by Tiffany Liem (updated on October 26, 2021)
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